6 of 6 people found the following review helpful
I recommend this book,
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This review is from: The 15 Essential Marketing Masterclasses for Your Small Business (Paperback)
I was recommended Dee Blick's books by a friend so I ordered the 15 Essential Materclasses and have read it over the weekend. The advice in the book was firstly easy to read and understand, so it was not a slog to get through the book. I was also pleased to find that it's not all theory. There are loads of practical tips and examples to make it easy to implement the ideas, plus I found the chapters on public speaking and developing expert status very useful. This is something that as a small business owner I think I should concentrate on. The book is a good balance between marketing methods and down to earth ways for putting those into practice.