1 of 1 people found the following review helpful
Insightful, Humorous and stylish,
This review is from: Daring Book for Boys in Business (Paperback)
As an academic, this book wasn't directed at me. However, as much as I don't like to be stereotyped into thinking by gender, I found it highly insightful in relation to how women think about and approach products/the consumer experience. This is a highly readable and credible book for those wanting to think a little bit smarter about female consumers and it will remind you how many poor marketing campaigns are out there.