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Customer Review

14 of 16 people found the following review helpful
2.0 out of 5 stars Self promotional and verbose, 8 Aug. 2013
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This review is from: The Art of Explanation: Making Your Ideas, Products, and Services Easier to Understand (Paperback)
Contained within the covers is potentially a great book. Many people fail to clearly and concretely explain their ideas, concepts, pitches, products etc to others. This is always going to be the case.

So the potential for a book that aims to teach us how to clearly explain the point we're trying to make is enormous.

Sadly this book was a let down for a number of reasons:

1. On pretty much every page, the author either talks about himself, his wife or his company - and how great they are.
2. There are very few real-life case studies or examples - there are plenty of made up examples, but not much in the way of real-life scenarios.
3. The book is probably 3-4 times longer than it needs to be - most of it is superficial filler material. It would have been better to publish a short, sharp book with easily digestible nuggets of information and key takeaways.
4. So much repetition within chapters - the author makes a point, then makes it again and again and again.
5. In one chapter the author introduces the 'explanation scale' - thus going against what he said in the earlier chapter about clarity and simplicity. Typical fodder from someone trying to make things more complicated than they need to be.

The author uses the quote attributed to Albert Einstein - "If you can't explain it to a six year old, you don't understand it yourself." Shame he didn't take notice of the quote himself.
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Showing 1-2 of 2 posts in this discussion
Initial post: 19 Jan 2014 06:38:54 GMT
Melancholiac says:
Your customer review itself is a model of clarity. Thanks for helping me avoid wasting money.

In reply to an earlier post on 20 Jan 2014 08:47:38 GMT
G Marwaha says:
You're very welcome Mr Bryant - glad the review helped.
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