Serious Social Media Marketers Should Read This Book,
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This review is from: Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing (Kindle Edition)
With Return on Influence, Mark Schaefer led me directly into a world of online social scoring that I had remained blissfully unaware of until now. Within a few pages my curiosity got the better of me and I found myself checking out my Klout score... Now I'm hooked and social media has taken residence in my life like never before.
Mark's intelligent discussion of the pro's and con's of this controversial measurement of your personal influence is engaging and very easy to understand.
I particularly enjoyed the connections to Robert Cialdini's work on influence, it's very clear that the methods we employ to persuade and influence others are alive and well on the Internet.
I recommend this book to anyone involved in ANY form of marketing, particularly those who believe social media is a waste of time and they have better things to do... They need to read this book soon...
It's also a recommended read to all small business owners with a limited marketing budget. Read this and Mark will show you how to reach out into your market place in ways you may have thought impossible before.
Read. Enjoy. Influence.