Customer Review

5.0 out of 5 stars Entertaining and surprisingly easy read, 26 April 2011
This review is from: Predictably Irrational: The Hidden Forces that Shape Our Decisions (Kindle Edition)
I've read a number of books with economics purporting to explain our every move - this book shows that while what we do is predicable, on the face of it is far from rational. What I loved about this book is the simplicity of explanation for the experiments. Rather than get bogged down whenever a study is brought up, it is explained quickly and simply and does not interrupt the flow of the narrative - it enhances it. The book is easy to read in small chunks or large chunks and is well worth a second read!
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Review Details

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Reviewer

A. Mawer
(REAL NAME)   

Location: London, UK

Top Reviewer Ranking: 164,052