5 of 6 people found the following review helpful
Excellent book-the only one you really need for marketing of a SME business,
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This review is from: Guerrilla Marketing: Cutting-edge strategies for the 21st century (Paperback)
I have bought a lot of business and marketing books and whilst some leave a lot to the imagination and motivation, this book hits the nail on the head every single time.
The book goes through everything clearly and explains in simple words why guerrilla marketing is the way forward especially for those businesses on a small budget.
I have only read a small part in this book however keep 'dipping' into Jays wealth of knowledge. I had thought about looking at gift vouchers for my business and how will go ahead with them as Jays book explains why vouchers are important to those in retail.
There is an in-depth list of skills and qualities we have but we often do not credit ourselves for. This list alone encouraged me to think about what I can do personally to make my business a huge success.
The can do attitude of Jay is motivational-a must have book for those who do not have the multi million pound budget to spend on marketing.