3 of 3 people found the following review helpful
A Must Read,
This review is from: FT Guide to Business Networking: How to Use the Power of Online and Offline Networking for Business Success (The FT Guides) (Paperback)
This is a valuable read if you want to increase your business leads.
For sometime I was ignorant as to what successful networking looked like. I believed I simply had to turn up to events, meet a lot of people and give out a lot of business cards and the phone would start ringing. How wrong I was!
This book provides a structure and strategy for successful networking both online and offline. It shows that networking is not about having the people you meet become clients but about increasing the centres of influences you have.
This book highlights that a lot of people are fearful of meeting strangers in a crowded room but this fear is misplaced and can turn into an enjoyable event. I have found this myself.
If you want to increase your business read this book.