4 of 5 people found the following review helpful
This review is from: It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden (Paperback)
I am always a huge sceptic when it comes to these kinds of books, but I thought I'd give this a go, based on the fact it's the "world's best-selling book". And therein lay lesson one - sell yourself as the best, and people will buy it. Of course it's not _really_ the world's best-selling book, but I fell for it!
The book itself can only be described as genuinely inspirational, witty, intelligent and (whisper it softly) life-changing. After following only a fraction of the advice, I feel more confident, am doing far, far better academically, and can now see the big gates of the future flung open (dramatic, I know, but really.) For anyone entering the media, PR or advertising, it is an absolute must.
So, in short, buy it. It costs pennies and might change your life for the better.