Savvy guidebook to social media explaining how to engage online,
This review is from: Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Hardcover)
Digital analyst and sociologist Brian Solis steps from the virtual world into the real world to teach companies how best to exploit social media to engage consumers, build brand equity and compete. Solis backs up his comprehensive, detailed report with exhaustive research. He does occasionally fall prey to indecipherable phrasing such as, "Inward focus now must include outward contribution." Despite these minor problems, getAbstract recommends this definitive social media guide to executives who want to stake their firms' claim in the web's vast territory.