8 of 8 people found the following review helpful
A gem of a book,
This review is from: Neuro Web Design: What Makes Them Click? (Voices That Matter) (Paperback)
When meeting new people you can be sure of one thing, you're bound to be asked what you do for a living at some point. For a while now I've answered with "I originally studied psychology and now I'm a designer". This normally invokes a funny look and answers such as 'oh, did you not get along with psychology then?', or 'that's a bit of a change'. So I'm happy this book has been written as I can now reply with confidence that the two subjects are intrinsically linked and that understanding how people behave is a fundamental skill a designer must have.
If you're a designer trying to understand how to make your designs more effective, or if you're a site owner wondering why your best product isn't selling online, then you should really take a couple of hours to read this book. It's divided into eleven short and remarkably easy-to-read chapters. Each focus on a particular theory of our behaviour, explains the research and then applies it practically to how you can harness it on your website. Dr Weinschenk gives examples of real websites using such techniques and reveals why they are so effective. Questions such as how to set up a review section on your site that works, how to improve customer loyalty and how to improve your chances of up-selling on your site are all covered.
I read the entire book in just over two hours and I went straight back to some of my current design projects and started to apply the advice. I don't often write such glowing reviews but this is a gem of a book that will definitely give you your return on investment.