2 of 2 people found the following review helpful
Inspiring brand story,
This review is from: Innocent: Building a brand from nothing but fruit (Paperback)
This is a truly fascinating story about an extraordinary company. The book is easy to read and understand and very difficult to put down once you have started reading. Not only does it contain many valuable information about the company, it also gives a personal insight into their business operations and the personalities within it. It can become a little repetitive from time to time but this is majorly due to John Simmon's enthusiasm and passion about Innocent!