Great intro to new fundamentals in PR,
This review is from: Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications (Hardcover)
PR and the social web is an intelligent, well-written, and authoritative introduction to how a technological revolution is leading to profound changes in public relations practice.Rob Brown is an insightful and skilled story-teller.
This is a must-read for any PR practitioner.
Hope future editions will include graphics and pictures and further explore the concept of 'Brand'and its importance to current day PR practice.
(6 customer reviews)