Best book on social media yet,
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This review is from: The Impact Equation: Are You Making Things Happen or Just Making Noise? (Kindle Edition)
This is possibly the book that I have liked the most in the last year. It was recommended to me by somebody with an interest in social marketing.
The book really offered two strands for me. The first is the more general, what we could call strategic advice. The impact equation itself is the broad-brush strategic part. The other strand is the more specific practical, information. There are many very specific tips interspersed with the book that anybody with an interest in social media will find useful.
I bought the book late last year and have recently read parts of it again. There is so much to take in from it that I learned a lot more from the second read!
I would recommend this book to anybody with an interest in social media or social marketing.
A must read!