1 of 2 people found the following review helpful
This review is from: The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery (Hardcover)
Customer review from the Amazon Vine Programme (What's this?)
For anyone that works in digital, whether it's client or agency side - this book should be an essential read, not just for the information on social media (for which it contains a lot), but also the information on 'intent' and 'emerging markets'.
The book is really easy to read and so refreshing in that it contains case studies that are global rather than just US based. This makes contextualising different markets and trends so much easier.
The book also contains valuable information on where the 'like gate' originated from - and why it's not really a good thing in every situation. There's some useful information in there about how to calculate ROI on campaigns, and the topic-du-jour Social Customer Service.
If you read only one book on digital this year - make it this one.