14 of 15 people found the following review helpful
Don't waste your money... you already know these things
, 13 Dec. 2009
This review is from: The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) (Paperback)
I bought this book because of the good comments it got and I liked the title as well. I thought, it will tell me something new... something revolutionary: 'The NEW rules..".
Well, let me tell you something, you already know those things that Mr David Meerman Scott is talking about.
Now, if you are really interested what he is talking about in the book, then I can share it with you (for free), so you will become the proud owner of that knowledge:
-Blogs are good for your business because they attract visitors! So if you have a website, create a blog and start blogging about interesting things that are related to your business.-
That's it. The book is about blogs and some case studies. He repeats himself hundreds of times which makes the reading experience even worse.
I do not recommend this book to anyone.
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