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A great introduction to Gamification,
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This review is from: For the Win: How Game Thinking Can Revolutionize Your Business (Paperback)
I read this book alongside taking Professor Werbach's Gamification course on Coursera. The material in the course and lectures runs parallel to the subjects in the book and give a great introduction into gamification. Organise like a game, the book is split into 6 levels:
Introduction: Why can't business be fun?
Level 1: Getting into the Game: An introduction to gamification.
Level 2: Game Thinking: Learning to think like a game designer.
Level 3: Why Games Work: The rules of motivation.
Level 4: The Gamification Toolkit: Game elements.
Level 5: Game Changer: Six steps to gamification.
Level 6: Epic fails: And how to avoid them.
Overall, this book is well-written and if you're interested in developing your gamification thinking, I'd recommend starting with this book before progressing onto others.