2 of 2 people found the following review helpful
Inbound Marketing for Further Education,
This review is from: Inbound Marketing: Get Found Using Google, Social Media and Blogs (New Rules Social Media Series) (Hardcover)
Having spent 10 years working with Further Education Colleges using tired old (and sometimes unwelcome) outbound marketing methods I have found this book to be an invaluable tool in understanding how and why shifts in sales & marketing have taken place to make traditional methods ineffective. This book goes on to show how to apply inbound marketing techniques that will allow you to engage with your partners, clients & community in a fun, engaging and much more meaningful way.
It is worth mentioning that these methods are equally applicable to educators who are looking to attract new students.
This book is a must-have practical guide to anyone working in sales & marketing today, a brilliant book!! I would also recommend subscribing to Hubspot's You Tube Channel to see some great clips of inbound vs outbound marketing.