Customer Review

5.0 out of 5 stars How to run a great agency as well, 17 Oct 2011
This review is from: How to Do Better Creative Work (Prentice Hall Business) (Paperback)
This book is a gem. It is well written, funny and concise... and pain useful. I have to place this in my top 10, and that is saying a lot - I read 50 business/design books a year. After reading this book, you will have a better idea how to run your own studio/department as well as how to come up with solid solutions to client problems (ideas + execution). There is a section with case studies which would be worth the money in itself. Steve Harrison knows his subject in and out, and it is refreshing to see someone look for how good the idea is at selling to customers instead how probable is it to get an award. John Hopkins would be proud.
Design-wise the cover paper only seems like recycled paper, it is in fact printed on heavy coated stock which seems unnecessary. The font use is also a bit weird, the headings use a very fat display font more appropriate for a magazine cover.
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4.5 out of 5 stars (21 customer reviews)
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