3 of 3 people found the following review helpful
Inspirational logos but a lack of information,
This review is from: Dos Logos (Hardcover)
I had heard alot about this book before i purchased it, someone described it to me as being "a bible for logos". Yes its absolutely packed with great logos which are divided into 10 categories -
In Motion and Games
Political and Social
Art and Unclassifiable
Browsing through the glossy pages of this book you feel inspired by what you see before you. On each of the books 400 or so pages it shows a number of logos which indeed are brilliant. However the main flaw which 'Dos Logos' has is that it gives no information whatsoever about the logo apart from who it was created by. Some logos are quite subliminal and its hard to figure out what they are representing, hence you are only left to admire the logos appearance.
A better approach would have been to show the process of the logo, the brainstorm, rough sketches, development, old designs, etc. I'm glad i bought this book but i feel that a simple paragraph maybe explaining the logo would have gone far in making this book great and not just good.