An insightful and practical study of Corporate innovation,
This review is from: The Science of Serendipity: How to Unlock the Promise of Innovation (Paperback)
In my view this is very, very good. It took me longer than some business books to read, but I think that is actually because there is much to reflect on. I do think this one is a cut above the average business book and in its field of innovation I would put it up with the best of them.
It is structured but very fresh in the insights, engaging and colourful. It doesn't fizzle out after the first chapter, nor go all ethereal. I am recommending it to people and I am confident it will do very well.
Importantly, I think it will advance the field of Corporate innovation.