2 of 2 people found the following review helpful
Interesting insight into key global brands,
This review is from: How They Started: Global Brands: How 21 good ideas became great global businesses (Paperback)
I've got the original 'How They Started' and this is the global edition of that book, giving fascinating insights into how such well known brands as Adidas, Sony, Ikea and Pizza Hut started out. Interesting look into where these brands, who seem so ubiquitious today, had their origins and how their fortunes were by no means secure in the very beginning.