69 of 73 people found the following review helpful
Finally... a USEFUL designer design book!,
This review is from: How to be a Graphic Designer, Without Losing Your Soul (Paperback)
I had my trepidation's about this book, another well designed beautiful to look at and in essence just that. Eye candy (see any of the Tomato publications). However, I read a small piece on the book in this months CR and since I'm starting a new studio myself, thought I'd pick it up.
Starting up a business is BORING. All the books and advice you get is generally in regard to fictional iron-mongers and the like. 'Without Losing Your Soul' has a ream of information regarding working for yourself to studio start up and everything else after that bold step. Interestingly the section of 'getting a job in the industry' is meagre in comparison. Perhaps this is due to the fact that many graduates just can't get the job they deserve.
'Without Losing Your Soul' covers other aspects of working life, clients and how to keep your artistic sanity and still get paid, right through to dealing with artists block. All in a witty but not too smug style (as the first chapter suggests all designers are 'self-centered obsessives', so I was expecting more smugness)
This is THE handbook for the graduate designer. I say THE because I haven't seen any others really. Don't be put off if you don't work in the 'traditional' sense of the word design (I don't. I'm in motion graphics/moving image). However if you are print to film and everything in between, the examples and advice in this book are applicable.