2 of 2 people found the following review helpful
Title suggests more than one actually gets: Nothing more than an average marketing book,
This review is from: Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing (Hardcover)
I am a finance person, but have been very interested in marketing lately. This book was suggested by one of my acquaintances. Unfortunately I must say that the book leaves some bitter taste after reading.
It starts promisingly and catches your eye quite fast. But then I realised that the contents are quite narrow and the language is highly theoretical. Even the examples seemed fairly theoretical and played around some virtual 'personas'. In comparison to other marketing books that I have read this was highly disappointing. I would have wished a lot more of a practical touch.
The book mainly concentrates on the internet marketing and B2B customers. I understand that the authors have developed a theory/methodology called 'Persuasion Architecture' which is put forward as some kind of a Holy Grail for marketing. Unfortunately I could not fully understand the principles of the theory as the authors failed to describe it comprehensively.
As I am more interested in retail marketing, the book obvioulsy did not meet my expectations. May be it was not intended for areas that I was expecting. I my eyes this is just another average marketing book.