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Good in parts,
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This review is from: Viral Change: The Alternative to Slow, Painful and Unsuccessful Management of Change in Organisations (Paperback)
I do get tired of books that start out by rubbishing established ideas and techniques as a prelude to offering their own trademarked toolkit. The sneering contempt for established change management methods - and the people who use them - spoils what is otherwise a very interesting and well researched book. I am 100% with the author concerning the primacy of influencing behaviours in order to bring about change. However, many of us have been practicing these techniques for many years, alongside some of those which the author suggests are worthless. If, like many change management practitioners, you have already achieved this degree of flexibility in your selection of tools, you won't find much that is new here.