4 of 4 people found the following review helpful
A book providing instant ROI,
This review is from: Advanced Web Metrics with Google Analytics (Paperback)It only took me three evenings to read this book. This book is catchy, it has coherency and is very well written. It contains numerous tips and has a lot of clarifying images.
Don't expect the full story about web analytics and how to interpret figures and metrics provided by Google Analytics. And I guess this wasn't the true purpose of the book. Web Analytics is quite difficult. It can't be explained on paper.
But you can surely expect an excellent in-depth overview of Google Analytics and how to properly collect and find actionable data in the generated reports.
After a first reading, this book remains highly valuable. I'm sure I will use it a lot as a reference book (with a handy index). Therefore, I suggest a hard cover for the next issue. A special edition for the fans?
If you're interested in the measurement side of online marketing, this book is highly advised. I've you like to learn more, if not everything about the Web Analytics power tool of Google, this book is a must read. You will not regret it.
It is a recipe for a growing enthusiasm for Google Analytics and Web Analytics. Brian Clifton gives you a long enduring ROI with his book. Five thumbs up for that!