22 of 22 people found the following review helpful
should be on the curriculum,
By A Customer
This review is from: Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design (Hardcover)
absolutely brilliant, should be required reading for all design courses. Clear and concise delivery of design theory, matched with excellent real world examples, make this a must for all those studying design at any level. The theory will help you examine your own work and that of others in a more technically analitical way.