all fired up,
Verified Purchase(What is this?)
This review is from: From Vision to Exit: The Entrepreneur's Guide to Building and Selling a Business (Paperback)
As a layman who has never started up or run a business in his life, I found I was quite enthused by the notion after reading Guy Rigby's extremely readable guide to the subject. The quotes from others he uses throughout are especially well selected and telling. My favourite was coined by the late Lord Leverhulme who, according to Rigby, once said: "Half the money I spend on advertising is wasted and the problem is, I don't know which half."