0 of 1 people found the following review helpful
How does this man get away with such underhanded marketing? Read the book and he'll fess up.,
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This review is from: Trust Me, I'm Lying (Hardcover)
Great book for all those looking to gain a little insight into the modern and changing face of marketing. Along with many other industries at the moment the playing field is changing (publishing, photography, music). Social media and the internet are the main driving forces to gain your publics mind, attention and trust.
Anyone learning the "old" methods without being versed in the new risk being left behind rather quickly. That goes to current marketing students at Uni as well as the old guard up in the ivory towers.
Dare you risk not knowing how someone this young manages to rack up hugely successful campaigns with next to no money?