Inspiring and insightful - everything I hoped it would be!,
This review is from: Tribes: We need you to lead us (Paperback)
This book is thoroughly excellent! I'm working on getting a graduate careers advice website off the ground (because I think the current system sucks) and this book really spoke to me. I realised I am a true 'heretic' - and that that's something to embrace, not to try and hide!
I also love the sense of goodness and fairness that runs through Seth's philosophy about marketing a product or service online. Having faith that good ideas spread and that decency and openness are good qualities is a really inspiring blend of old-fashioned values with new-fangled technology.
Keeping your Tribe as top priority is also excellent advice. It's easy to get side-tracked / start to hog the limelight yourself when trying to get something up and running that you feel so strongly about - but several times I've thought of Seth adn reminded myself, 'No, Tanya - it's not about you, it's about the Tribe...'
I'd thoroughly recommend this book to anybody who feels like a fish swimming against the tide but is SURE that what they're doing has real value to a core audience. Totally worth the money, many times over!