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2 of 2 people found the following review helpful
4.0 out of 5 stars Great... until page 137, 6 Jan 2012
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This review is from: Who Cares Wins: Why Good Business is Better Business (Financial Times Series) (Paperback)
Fantastic book and spot on with regard to our changing world and the part an honest approach to social networking can play in the status elevation of companies and (conversely) the potential for the rapid downfall of comapanies who get it wrong or try to 'greenwash or nicewash' their credentials, as Jones puts it.

Unfortunately, having made the case for corporate honesty, Jones is then compelled to declare his own work (he is CEO of Euro RSCG) with the Conservative Party election campaign 2007 - 2010 and then on page 137 he believes David Cameron to be 'arguably the most socially responsible leader of a major country in the world today'

Talk about believing your own spin! That kind of brown nosing killed it for me. IMO, for what it's worth, all our politicians, whatever party, are masters of spin, nicewash, greenwash, and are guilty of the most shamelesess two faced hypocrisy imaginable. Good book though.
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Showing 1-1 of 1 posts in this discussion
Initial post: 7 Feb 2012 22:51:38 GMT
David Jones says:
hi mike - thanks for the review and the positive comments - appreciate it - re cameron if you look at his speech back in 2005 when he took over the conservative party it was all about social responsibilty - at a time when that was nowhere near as mainstream as it is today and certainly not a popular or easy position for the brand new leader of the conservative party to take - that actually was the only reason we wanted to work with him to try and get him in, which we started doing in 2007 - totally understand your "brown-nosing" point of view, but i stand by the comment and think you'll see that over time - thanks for taking the time to review and write in - david
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