1 of 1 people found the following review helpful
A great, inspiring read,
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This review is from: Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (Kindle Edition)
This is a great read. The examples are interesting and relevant to a wide range of areas.
I work in online retail analytics and can immediately see how I might even apply some of the electoral analysis techniques to the business in, say, email marketing etc. Most examples in the book have inspired me to look at problems from a new angle and those that aren't applicable to my domain are interesting nonetheless.
The author doesn't display an arrogance in his tone despite clearly being an expert in the field- I say this after reading some similar books that were far too "smug" for my liking!
I'd recommend this to anyone in the analytics field or anyone even remotely interested in understanding how predictive analytics can be applied to their business.
I'm definitely going to read this again very soon.