9 of 10 people found the following review helpful
A must read for all technologists and aspiring entrepreneurs!,
This review is from: Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry (Hardcover)
I couldn't put this book down when I began to read it. Not only does it give you the background to one of technology's modern day pioneers but it provides it in a format that is easy to digest and remember. It covers 111 of the key points that has helped to make Salesforce.com the $1bn company that it is today, and it provides unique insights into the early days of such a groundbreaking organisation, which ended up disrupting the entire software industry and went on to create a marketplace in it's own right - Software as a Service.
What strikes you is the bold approach they took to marketing and promotion during the early days - striking out to hit the lead players at the time and aiming high. Whilst doing this, they also embedded philanthropy into the culture and DNA of the company - creating the 1:1:1 model, which Google eventually adopted.
The book will give you ideas about everything from management styles through to product development techniques. Well worth reading, especially if you work in technology but also useful if you're interested in entrepreneurship and product development. A must read!
Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry(8 customer reviews)