10 of 10 people found the following review helpful
See the TED talks,
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This review is from: Start With Why: How Great Leaders Inspire Everyone To Take Action (Paperback)
I bought this after a blog I follow linked to his TED talks which were both interesting, well delivered and inspiring. So if you haven't seen them, go there first.
I think Simon has a good message, but unfortuantely it feels like a broken record as he retreads the same examples in the TED talks as the book. So it's probably easier and cheaper to go there first.
The cynical part of me also can't help but wonder whether he's rehashing Stephen Covey's second habit (of Successful People)- begin with the end in mind.
THere are some good provocations to identify emotional motivations for a given enterprise, but it never felt like he helped the reader better gain insight into what their own mtivations might be...