Best book on the subject,
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This review is from: Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Bu: The Revolutionary Formula ... Grabs Their Attention and Compels Them to Buy (Paperback)
This is pretty straightforward, easy to read, great basic advice on writing copy for your internet site, a subject that so many businesses, large and small, screw up totally. It's slightly biased to content from the information marketing industry. But sensibly applied the rules that are clearly explained can be used for any business, whatever the size. I was led to this book by an authority on creating websites that sell, who claimed it was the best book on the subject. I haven't found anything better. I've given it to clients from a wide range of businesses, they all liked it and used it.