Customer Review

4 of 9 people found the following review helpful
1.0 out of 5 stars Americanised, 24 July 2012
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This review is from: Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World (Paperback)
Don't be fooled in to believing that this is usefull to small business owners it is Americanised and aimed at big business which probably dont buy these books. Most of the good reviews are from fellow authors, they review each others books.
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Showing 1-2 of 2 posts in this discussion
Initial post: 9 Aug 2012 19:21:30 BDT
Chris Beards says:
Well I gave the book 5 stars and I'm not an author. Helped my shops improve so don't know what 'americanised' about that (unless you come from a communist country of course).

Posted on 13 Aug 2012 10:20:55 BDT
Hello Steve, I'm the author of Smart Retail, thanks for your review. I don't really understand your feedback though and would appreciate some clarification.

There are plenty of references to American, European and Japanese retailers in the book but the overwhelming majority of case-studies are of UK businesses and the habits of UK customers. On your other point: the book is aimed at managers and owners of any size retail business and is selling, in large volume, to both indie retailers and large stores. Hotel Chocolat, Miss Selfridge, Carphone Warehouse and WHSmith Travel have all at one time or another given copies to every store manager, there are probably other chains too where the same has happened. But nice as those sales are, I get huge swathes of feedback from brilliant indie retailers and am delighted when these guys tell me they've used things from the book and had success. I love it too when they show me how to improve an idea or to where to find a better alternative.

...and Finally:

With brilliant timing, this comment has just appeared on a review of the US Kindle version of the book. And, no, I don't know the reviewer.

"The author speaks from a British perspective, so some of his excellent anecdotes won't be about familiar companies to those of us who are American."
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