Customer Review

5.0 out of 5 stars If you hire a web designer and they don't have this book - don't use them..., 1 April 2014
This review is from: Don't Make Me Think: A Common Sense Approach to Web Usability (Voices That Matter) (Paperback)
This book is my absolute bible: I have all 3 editions and recommend it continually: and the people I loan it to end up buying 3 copies themselves: 1 to keep - 1 to give to the people who report to them and 1 to give to their manager.

It is the best argument and proof of why you need to make your website answer your customers concerns - and not your own: it shows how people just Do Not Care about your company - it's organisation, or anything else - except the task they came to your site to complete. If you distract them from that task or annoy them or make them think about something that is not their key task they will leave. And never return.

So: the single best acid test to find out if a web designer will create a site that will answer your customers requirements and help them accomplish their tasks is to ask if they have a copy of this book. If they don't - they might well create a pretty site... - but in my universal experience it will fail.
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Showing 1-1 of 1 posts in this discussion
Initial post: 3 Nov 2014 23:25:48 GMT
Although I mostly agree with this review I'm not so sure that the final paragraph is being totally fair to the web designer. Creating a great user experience where content is sensible broken down into appropriate hierarchies and thus presented so on the web page is only achieved when a web designer and 'content manager' (site owner, stakeholder, copywriter etc) are working smartly together. A good UX designer can only make the content work in favour of the web user in so far as he/she is allowed to by whoever 'owns' the content. Its my belief that the designer and site owner need to be in equal agreement in how the content is best expressed visually.
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Location: Birmingham, England

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