1 of 1 people found the following review helpful
Highly recommended for new & "old" brand marketers,
This review is from: The Brand Gym: A Practical Workout to Gain & Retain Brand Leadership (Hardcover)
As a brand manager without a marketing background, I've found The Brandgym offers sound, practical advice, thankfully devoid of marketing fluff! It's going to live on my desk at work, and I know I'll refer to it on a regular basis. The case studies bring the advice to life, and it's an inspiring read that I recommend to both new and "old" brand marketers.
(20 customer reviews)