Customer Review

1 of 2 people found the following review helpful
4.0 out of 5 stars Fascinating insider glimpse at the ploys and methods that are designed to influence consumers behaviours, 28 Jan 2012
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This review is from: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Paperback)
This book is a cleverly written and breathtaking introduction to the world of media, marketing, advertsing and consumerism that we are embedded within and breathe in everyday. Martin Lindstrom provides a great tourists guide to this strange world that we inhabit and the incredible amount of research and cutting edge psychology and neuroscience that marketers and big businesses expend and develop to influence not only our buying behaviour but also our identities as consumers and the 'power of brands'. It is a bit unputdownable as a book and ... of course...well marketed! Some of the heavy emphasis and conclusions too readily drawn from reliance upon the methodology of fMRI scans ect are over-egged, to put it mildly, but the very fact that that cutting edge technology is used to develop and market products is eye-opening.

This is a 'must have' book for the post-modern human (note the irony). An enjoyable read but strangely left me feeling quite 'depressed' at the same time as it really does make you more aware of how easily manipulated, fooled and exploited we are as modern consumers by the machiavellian and covert, clever and subtle marketing tactics on a daily basis. The good thing is that Martin Lindstrom is kinda doing a 'public service' by 'opening our eyes' to these tactics, some of which sound like a covert guerrilla warfare on us naive and trusting cashcows and therefore helps to 'wise up' the reader.

Martin Lindstrom primarily focuses on the proximal psychology of marketing and why it works so effectively rather than explore our susceptibility to these tactics from an evolutionary perspective as some recent publications have done such as Geoffrey Miller's 'Must Have'/'Spent'. The content is fascinating, particularly on the details of the techniques and the illusions they generate at a sensory, behavioural, physiological and psychological level, including the deployment of Muzak, store design, colour, the use of an illusory nostlagia and memories ect.

A book I will definately be reading again, cos it was kinda like eating fast food, full of fats and sugars so irresistable to the taste buds and enjoyably binged on, and rather annoying to my partner who was constantly availed of tidbits of 'wow did you know this!!!?'. Particularly loved the section on celebrities and branding and Martin Lindstrom's take on the Royal Family as a brand and full of ethical, moral and social implications that Lindstrom only lightly touches upon and will definately need to be explored and critiqued further.
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