Customer Review

10 of 11 people found the following review helpful
5.0 out of 5 stars Great to help you decide how much you want to grow, 2 Aug 2005
This review is from: The Beermat Entrepreneur: What You Really Need to Know to Turn a Good Idea into a Great Business (Paperback)
This is a very helpful book if you want to grow your company to several million pound turnover. It will help you visualise what its like to run a business that grows to that size. This in turn will help you decide if you want to go that route.
He helps you understand why you need a start-up team of five heavyweights if you want to be big. Without that team, your business will stay small. But that's not necessarily the end of the world. If you find it impossible to give up control, or if your business idea is not big enough to support 20+ employees, or finding five heavyweights seems like too much of a commitment before you know if the business works - then stay content with a micro business.
That's what I'm doing. So on the theory espoused in the book, my new businesses will only ever grow to maybe 6 - 9 staff. But a business of that size will keep me happy. I'm still very glad I read the book, because it helped me make that decision.
Plus it was a great read. The most enjoyable aspect of the book is it has the authentic voice of experience. That means some of the tips are unexpected, which could throw you out of a rut and make you rethink your approach. For example, he advises employing friends, rather than trying to evaluate strangers (however you must accept that your friendship will suffer!). He also emphasises the importance of getting a sale very early on to establish that your idea is a runner. It seems obvious but I don't remember another business book putting the same emphasis on that.
The Beermat Entrepreneur has stuff you won't find elsewhere. You should read it even if you decide not to go for this approach.
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Location: UK

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