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Customer Review

20 of 21 people found the following review helpful
5.0 out of 5 stars Not a problem, 2 Dec. 2012
By 
This review is from: Davosa Ternos Men's 16155550 Diver Watch with Automatic ETA Movement, Black Dial, Ceramic and Stainless Steel Bracelet (Watch)
This watch has been sold under at least four different brands, of which I owned one. (I'm one of those collectors who never manages to keep any watch for very long, Do I know why? Nope.)

It is not a Submariner knock-off. I prefer to call it a sub-Submariner. Rolex allowed, deliberately or by negligence, their IPR in the Submariner design to lapse, and many manufacturers now offer their take on the design. Besides the brands under which this exact watch is sold there could be about a dozen other sub-Submariners around. The point is that someone wanting the functionality of a Submariner without spending more money than they want or can afford to spend will not find a better design for their purpose.

So you don't get the Rolex movement? Well you don't get a Rolex movement if you buy a Tudor Submariner, and the Tudor brand belongs to Rolex... Why should a customer be more respectful of the Rolex Submariner design than Rolex themselves?

My sole caveat is that the movement in some sub-Submariners is not Swiss and/or is not automatic. The real quality end of the range of sub-Submariners, including the Rolex-Tudor offering, uses Swiss ETA or Sellita automatic, so self-winding, movements, the movement being the "engine" of a watch. Otherwise just go for it: great watch, great price, representative of the best of Swiss watchmaking. Do you care what other people may think of the watch you are wearing or giving to a loved one if it satisfies you? Do you really think that strangers will come up to you and demand to know if your watch is a Submariner or a sub-Submariner?

I really liked my Grovana-branded version of the watch offered here at a good price, and only gave it to a friend when I decided to only collect chronographs. I could not fault it in any way, and never heard a single comment about it being or not being a Rolex. I would not have cared if I did; the Rolex thought-police didn't bother me. Don't let them bother you.
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