5 of 6 people found the following review helpful
A Fantastic Primer,
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This review is from: The Tao of Twitter (Kindle Edition)
Not only is this a great book which succinctly discusses the mechanics of Twitter but is also addresses the bigger question which many new people have: "why?". It does this via various real world, personal examples which uncover the serendipity which can happen when you authentically engage and genuinely (and selflessly) try to help.
In my business I look to help people & businesses bring their story online; and I always buy this book for them if I think Twitter is a route we should explore.
Recommended. No, essential.