1 of 1 people found the following review helpful
Practical approach to accelerate sales,
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This review is from: Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Paperback)
From venture investor point of view, this book has real practical value and resonated well with some of problems we face when managing portfolio companies. As usually, this is one of key risk in providing growth capital when the company can not accelerate sales.