2 of 3 people found the following review helpful
Read this book,
This review is from: Hegarty on Advertising: Turning Intelligence into Magic (Hardcover)
From the man who brought you "Vorsprung durch technik"
Already at the thick end of an illustrious career in our industry, John Hegarty 's latest book is an eargerly-anticipated manifesto for advertising. Co-founder of BBH and TBWA London, Hegarty's career is as storied as any, and this tome combines history with over 40 years of experience, insight and advertising wisdom - not to mention a ton of famous campaigns.
It's so good I missed my stop twice on the way home! A fantastic read (unless you like tissue meetings).