1 of 23 people found the following review helpful
Pour discourager les autres,
This review is from: How to Cheat in Adobe Flash CS3: The art of design and animation (Paperback)
What a disappointing, dispiriting, title for a book (one of a series of books with similar titles). The title alone should be enough to put off many potential readers--those who, having invested a significant amount of money in purchasing a copy of Adobe Flash CS3, are interested in *learning* how to improve their skills as a Flash CS3 content developer.
However, I'm sure that many potential readers will find the title makes them feel more than a little dirty: no self-respecting reader/would-be Flash developer wants to "cheat", and the publisher is to be castigated for trying to appeal to such base instincts.
I don't know if this book is any good, and frankly I don't care: any book that alienates potential readers with such an insulting and off-putting title (like the awful "[insert name of software application] for morons" series) deserves to end up remaindered before being pulped. Meanwhile, I'm going to order a copy of _The Flash CS3 Bible_ by Robert Reinhardt and Snow Dowd, because I have used their earlier _Flash MX Bible_ which not only has excellent content but also doesn't insult me with the title.
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Initial post: 4 Nov 2007 17:31:53 GMT
Last edited by the author on 4 Nov 2007 17:33:04 GMT
I'm not a huge fan of the title, but it seems a shallow reason to reject a superb book. It's also rather shallow to reject this book yet purchase another on the basis that an older edition was good. It's a shame the reviewer couldn't have based the review on the contents rather than a few words on the cover. Don't let the title or this review put you off.
In reply to an earlier post on 8 Dec 2010 09:53:39 GMT
Pro B. says:
Marketing, my dear boy, is the process by which the "few words on the cover", the series title and the cover design are concocted. if the punters whom those words etc are intended to entice are in fact alienated and repelled, then something is wrong. Perhaps what is wrong here is the publisher's assumption about my base instinct it motivation: creating an ideological gulf that insults the reader isn't funny or even good marketing. Had I found the book less offensive I might have got as far as considering the content. Instead I chose a volume from a rival series because the publisher did a better marketing job.
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