17 of 21 people found the following review helpful
Creating engaging stories that connect,
This review is from: Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books) (Hardcover)
Jon Steel is a rare breed of truly smart, creative thinkers. Though originally from an advertising background, Perfect Pitch is by no means simply an "advertising book." It is a book about ideas and how to sell them, regardless of your business.
Jon believes that in business we all too often hide behind boring Powerpoint slides when we pitch. It is easier to simply read from a slide than step out and actually engage with your audience. He believes in finding an active insight from which to base the strategy and thinking and from there, developing an engaging and motivating story.
Essentially in a pitch situation you have a limited period of time to connect with your audience and tell them a story. It's not about animated slides or embedded video links.
William Goldman, the scriptwriter, has a very similar premise in Adventures In the Screen Trade. He too talks about the critical importance of the pitch (in his case, pitches for movies) Goldman highlights the importance of finding the hook that captivates and motivates your audience.
Having had the pleasure of working with Jon, in fact on one of the pitches that he references in the book, it is fair to say that he practises what he preaches. The advice he gives is refreshingly free from jargon and rooted in simple common-sense that someones we can all forget.
This book is an essential tool for anyone who is ever in pitch situations with their clients.