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This review is from: A Newbies Guide to Google Analytics (Paperback)
I didn't like this book because it didn't tell me how to find things or the things it said should appear on a page didn't. Perhaps google has changed things since this book was written? I tried implementing things in the way it suggested including modifying a dashboard and it didn't work.it gave no advice on setting up goals, for example, what goals might be sensible ones to track for a website of my type. Then after a few pages it got very technical with codes which is not what a newby who is still struggling to find the way round reports and dashboards needs. The book "Website optimisation An Hour a Day" while it seems far more technical initially helped me a lot more to work out what goals I needed, what I could do myself and what I would need professional help with.