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Customer Review

3 of 4 people found the following review helpful
2.0 out of 5 stars Sluggish on the runway, but never takes off, 11 Feb. 2012
This review is from: Screw It, Let's Do It: Lessons In Life (Quick Reads) (Paperback)
I bought this hoping it would give an insight into business motivation and demonstrate what kind of spark entrepreneurs have that other mere mortals lack, but in this short book Richard Branson doesn't inspire. It is clear that he wrote the book in the form of a motivational or self-help book in that it lists numerous principles to live and do business by. The problem is that the anecdotes he uses to demonstrate and bring to life these principles come across as forced and not very profound.

At times he seems contradictory. He espouses the value of hard work and states that if you work hard enough money will come. However, his own stories of how he progressed repeatedly recall times he borrowed money from his family, and don't give examples of any 9-5 drudgery in his own life. He even gives an example of his mother getting the chance to fly with the RAF by using her feminine charms on some bloke who fancied her; this is good for her and the bloke she flirted with but doesn't really do much for me and does not give an insight into coming up with, developing and pursuing business ideas or motivation.

There are other examples of good motivational business books. Some of those written by Rachel Bridge seem to contain good stories of entrepreneurial success. As for self help books and principles to live by, you are spoiled for choice on Amazon. Branson's book tries to be everything in very few pages, but fails.
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