1 of 1 people found the following review helpful
Essential reading for every small business owner,
This review is from: Bootstrap Marketing (Paperback)I've been in business for three years now and found this book an excellent read. It's essential reading for any small business owner. It's written without the guru speak, without the you have to do it my way tone. It's an honest account of Mike's own experiences, including some very honest mistakes he made and what he learned from them. I guess the best way to describe it is that it talks common sense.
When starting up in business its so easy to get drawn into spending too much money on things you don't need, and probably never will need. Mike guides you through where you should spend your money and when and where you can't compromise.
He covers everything to do with marketing, and like me, is a firm believer in collaboration.]
If you're looking for practical advice without a lecture, written in no nonsense everyday speak then this is the book for you.