Customer Review

4.0 out of 5 stars Crowd Surfing, 24 Sep 2008
This review is from: Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment (Paperback)
I managed to read it in a about a week of tube journeys. Crowd Surfing is about the social changes and the channels (both online and offline) that have facilitated democratic direct action in modern society.

This is an area that people like Clay Shirky and others have touched upon, but Brain and Thomas bring a more European perspective in the case studies and examples. The authors spend a good deal of time trying explain why Apple is the successful exception to the rule in the world of the 'naked corporation'.

Although they miss the important role of the product design in the relationship between Apple products and their owners. Having owned an Apple product you eventually come across a problem and then find an elegant solution to it. Someone had sweated over the detail way before you got there. That's why my Mac is called Toshiro (after Toshir' Mifune '' '').

Like all good books in this area there is a blog to amplify and add to the print content.
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4.2 out of 5 stars (5 customer reviews)
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