4 of 6 people found the following review helpful
Practical, relevant and if implemented will lead to results.,
This review is from: The Ultimate Small Business Marketing Book (Paperback)
I have implemented some of the advice and methods that I felt were relevant for my business and have had results already. There are still many things I am planning to do, it is rare to find so much practical information and value in one book!
If you read this book it will save you money on a training course or having to pay a marketing consultant / coach. It will only really cost you in time and effort - more importantly, for me has equipped me with the tools and knowledge for generating leads and increasing enquiries. This book has been the underlying inspiration for my "lumpy mail" which is being well received and giving me returns.
Without reservation this is one of the best books a small business owner can read and most importantly act upon.